Why are online shopping sites becoming mobile shopping apps? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora:
The general uptrend in smartphone users lately is pushing online retailers to rethink their strategy and take a closer look at their customer’s preferred way of shopping. It is much easier to reach for your phone, push a few buttons, and make a purchase, than logging into an account on a desktop. As a result, the number of smartphone users is expected to increase from 2.32 billion this year to 2.87 billion by 2020.
People who prefer to shop online do that because it is convenient, which is why they will consider which device better suits their needs. Take a look at the chart below that compares mobile apps to desktops and displays why some users prefer shopping on their phones:
Listed perks are presented from the customer’s point of view, but what are mobile app’s benefits for the ecommerce store itself? Let’s take a closer look:
- Customers tend to spend 3 to 4 times longer in mobile apps than desktops.
- Mobile apps have lowest shopping cart abandonment rate: apps – 20%, desktops – 68%, mobile sites – 97%.
- Customers spend twice as much money on mobile apps than on desktops or mobile sites.
- The average order value on mobile apps is 140% higher than on mobile sites and 130% higher than on desktops.
- Customers are twice as likely to return to a mobile ecommerce app within thirty days than to desktop.
Each of the listed benefits are the reason why many retailers prefer to shift their business to mobile apps. In reality, an app has much more to offer, these are just some key advantages an ecommerce store can experience, if you’re intrigued, you can learn about more benefits from.
This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter, Facebook, and Google+. More questions:
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